Application of the hottest plastic bottle in daily

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Application of plastic bottles in daily chemical industry (Part I)

after China's entry into WTO, global brand management has become an important strategy for enterprises to compete internationally. Brand development, brand education and brand innovation are also increasingly valued by domestic enterprises. Chinese enterprises are constantly exploring and seeking development in innovation. With the improvement of people's consumption level and consumption ability, the production and sales of cosmetics and washing products have achieved unprecedented development, and the market competition is becoming more and more fierce. In order to expand the sales of their products and greatly increase the export share to emerging countries in the fierce market competition, businesses will also occupy a place, and they are going to make great efforts in the packaging of cosmetics and washing products, It needs high-quality packaging materials to enhance its value. Thus promoting the rapid development of the packaging industry. With the development of packaging materials and packaging technology, plastic bottles are widely used in the packaging of cosmetics and washing products, such as polystyrene, polyvinyl chloride, polyethylene, polypropylene and other low-cost plastic materials with rich sources and good molding performance. They can be made into plastic bottles with various structures and shapes, and can carry out various decoration and horizontal design, so as to better play the sales function of packaging. Therefore, modern cosmetics and washing products have various packaging forms, various types and exquisite decoration. In recent years, due to the rapid improvement of plastic bottle in design, decoration, material selection, molding technology and technology, it is more and more widely used in cosmetics and washing products packaging, and its role and position in packaging materials are becoming more and more prominent

I. wide application of plastic bottles in daily chemical industry

1 pay attention to packaging and marketing design and improve product competitiveness

consumers' shopping psychology is also different due to differences in age, gender, occupation, culture, economic level and so on. Therefore, different packaging design strategies should be determined according to the differences of product positioning and consumer groups. First, a series of packaging, detergents, especially shampoo, are often composed of varieties with different functions. Their patterns are completely consistent, and only different functions are marked with different colors. For example, the elegant "Shouwu black hair" bottle is black, giving people the image of dark and shiny hair? Crow "moisten and remove dandruff" increased by 26.47% and 21.85% respectively compared with 2008 It is emerald green, giving people a fresh visual effect. The second is combination packaging, that is, the products for related purposes are sold in a large package at the same time. Shampoo, hand sanitizer or foam bath lotion and facial cleanser are packed in a transparent small handbag, and the price is slightly cheaper than that of a single product. Setting up simulated shelves to test the aesthetics of packaging design is a commonly used classic of P & G, which is very worthy of reference for domestic enterprises

2. The diversity of plastic bottle specifications to meet different consumption levels

due to the intensification of cosmetics market competition, manufacturers are investing more and more in cosmetics packaging. For middle and low-grade cosmetics, in order to meet different needs, the capacity of packaging containers is diverse, so as to facilitate consumers' choice? For high-end products, small capacity containers are used for packaging to meet the needs of low-income people. Relatively speaking, the amount of shampoo and shower gel is more, and 500-750ml family clothes are also very common

3. The diversity of plastic materials to meet different product packaging needs

most of the packaging containers for ordinary cosmetics and washing products are made of high-density polyethylene HDPE. In order to meet the packaging requirements of different products, the materials used for plastic bottles are increasingly enriched

because transparent containers can let consumers see the contents clearly, consumers have more and more requirements for transparent containers, and transparent polypropylene CPP is the main material to meet this requirement. The development of PP transparent packaging bottles is a hot spot in plastic packaging at home and abroad in recent years. Compared with other transparent plastic resins, CPP is a new product with excellent medium, low price and great competitive advantage. Highly transparent polypropylene containers, with good transparency and gloss, are popular because of their strong appreciation. For example, the herb series of icalu uses such containers. Through the fully transparent bottle wall and shampoo, you can see the image of green grass pasted on the back wall, which is pleasing to the eye

transparent PET plastic bottles have also become packaging containers used by daily chemical and cosmetic manufacturers. Some enterprises and brands, such as nays, blue moon, kaimi and Watsons, have taken the lead in using PET packaging containers for shower gel, skin care products and washing products. PET bottles have the following characteristics: 1. The capacity range is wide. For high-strength and transparent plastic bottles produced by stretch blow molding process, the commonly used capacity range can be from dozens of milliliters to 2 liters; 2. Good transparency and gloss, good plasticity, impact resistance and dimensional stability, stable chemical properties and good gas resistance; 3pet bottle feels soft

4. The application of in mold labeling technology has improved the packaging quality of cosmetics and washing products.

in mold labeling technology has been applied abroad for quite a long time. Its in mold label production and in mold labeling machine production and application have been very mature. In mold label is a new label packaging form different from traditional label packaging. Traditional label packaging forms mainly include heat shrinkable label packaging Self adhesive label packaging and direct silk printing label packaging? Snow, his appearance has brought a very significant revolution to label packaging. Compared with the traditional label packaging form, the advantages of in mold labeling are: 1. It plays an anti-counterfeiting role; 2. It improves the product grade, the label color is more bright, and the hand feel is smooth; 3. It simplifies the production process, and greatly improves the production efficiency; 4. The in mold labeling product has strong practicability, low loss, and will not be warped or damaged. It also has water-proof, oil-proof, acid and alkali resistant, friction resistant

wiping, throwing, labels and products can be recycled at the same time, The regeneration process is simplified and environmental protection is taken into account. At present, more and more cosmetics and washing products manufacturers in China choose plastic bottles with in mold labeling to package their products. For example, Wuhan Sibao company, Meiyu, Guangzhou blue moon and other enterprises are among the first daily chemical enterprises to use in mold labeling. At present, Sibao company uses all plastic containers with in mold labeling. In mold labeling technology will be more and more widely used in cosmetics, washing products, daily chemical industry and other industries, and will be more and more popular with consumers

(to be continued)

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